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Some holiday gifts are appreciated more than others.
A new consumer survey by ContextLogic Inc. (the parent company behind e-commerce platform Wish) found that gift givers and recipients have strong feelings about holiday gifts.
The San Francisco-based online marketplace has commissioned independent market research firm Perspectus Global to survey consumers over the age of 18 in October 2022.
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The survey included responses from 2,070 adults in the United States, 2,021 adults in the United Kingdom, 1,029 adults in Spain, and 1,023 adults in Germany.
6,143 respondents shared their thoughts and experiences about “bad gifts” given or received while on vacation.
Many holiday consumers say they gave or received a “bad” holiday gift. Defective items were high on the “worst” list. (iStock/iStock)
Opinions about what constitutes a bad gift varied among survey respondents, but people identified 10 items as “worst gift ideas,” Wish said.
More than a quarter (28%) of respondents said defective discount items were the worst holiday gift.
Fruitcake comes in a close second, with 23% of respondents saying a celebratory dessert is a bad gift.
One in ten respondents said they don’t even like cheap chocolate.
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Weight-related gifts were also a source of concern, with survey respondents disliking weight loss items, scales, and gym memberships.
Other gifts considered the worst included outdated clothing, Christmas-themed ties, knockoff luxury items, and political items.
Many consumers consider weight loss items, scales and gym memberships to be bad holiday gifts. (BSIP/Universal Image Group/Getty Images via Getty Images)
Check out this list.
Consumers say these items make ‘worst’ gift ideas
Defective items purchased at a discount (28%)
Fruit cake (23%)
Weight loss items (21%)
Political Contributions (20%)
Outdated clothes (16%)
cheap chocolate (13%)
Christmas tie (13%)
Weight scale (12%)
Imitation of luxury goods (10%)
Gym membership (10%)
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More than a third of survey respondents said last-minute purchases tend to make bad gifts.
“Opening a gift is one of the most nerve-wracking moments of the holiday season,” Tarun Jain, Chief Product Officer and Chief Customer Officer at Wish, said in a statement.
Seven in 10 Americans (72%) say they’ve been disappointed or confused by a “bad” holiday gift.
“Do you like it? Do you hate it? What were they thinking? Does your face show how bad it was?”
In the US, 7 in 10 Americans (72%) say they’ve been disappointed or confused by a “bad” holiday gift.
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Four out of 10 Americans who have had negative feelings about holiday gifts said they thought the gift they received was offensive.
A new consumer survey from Wish found that unfashionable clothing is the fifth worst holiday gift. (iStock/iStock)
Nearly 25% of these disappointed respondents admitted that the gift led to an argument.
Also interesting: Most Americans believe they have “mastered the art of the fake smile,” according to Wish.
Nearly 80% of American respondents to the survey said they thought they were good at faking enthusiasm when opening inferior gifts.
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While many Americans pretend to be grateful when they receive a “bad gift,” about 20% reportedly choose to re-gift the item they received instead of returning it. increase.
At an international level, a survey of holiday gifts found that 23% of UK consumers said they received a bad gift from their in-laws, and 45% of Spanish consumers were shocked at how much they disliked the gift. said he received it. Her 35% of German parents say they think their child was ungrateful after receiving a gift.
1 in 5 Americans reportedly send bad holiday gifts elsewhere instead of returning them. (iStock/iStock)
| ticker | safety | last | Change | change % |
|---|---|---|---|---|
| wish | context logic | 0.57 | -0.04 | -6.79% |
Globally, more than one-third of survey respondents said they felt obligated to wear or display a “cheesy gift” so as not to offend the giver. I’m here.
About 75% of consumers believe they have never given someone a satisfying gift.
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“Giving and receiving gifts should be an enjoyable experience for everyone involved,” Jain said in a statement.
