Products manufactured by Arvind Singh company do not contain sugar, milk powder or preservatives
After the birth of their son in August 2020, Delhi-based Arvind Singh and his wife began researching suitable complementary foods for their son.
“Complementary foods are typically ready-to-eat cereal-based porridges or semi-solid foods given to children between 6 and 24 months of age to supplement nutritional needs that begin to exceed those provided by breast milk. Some brands in the country offer complementary foods, but we found that most brands’ products contained more powdered milk than cereal,” said Singh. increase.
This gap in the complementary food space prompted Singh to experiment with baby food recipes. His academic background in public health and nutrition, and experience working with several non-profit organizations in children’s nutrition, helped him in his research and trials.
Just one month before his son was born, Singh launched a retail sale of organically grown millet and jaggery sourced from Farmers Organizations (FPOs) in Karnataka and Uttarakhand, and dried fruits sourced from FPOs in Kashmir. Launched a company, Pushtikar Udyog. He decided to work on millet-based products with nutritional benefits for growing children.
More than two years later, in 2022, Pushtikar Udyog introduced ready-to-eat foods for toddlers under the label ‘NUoMI’, which stands for ‘Nutrition of Millet’. “Under the label, we have four kihidis and he eight porridges. The products are prepared at our facility in Delhi,” he says, Mr Singh.
He added that the purpose behind the product was to help infants consume millet, so no other processed ingredients were added. However, children usually prefer sweeter foods, so we added organic jaggery to provide a natural flavor. says Singh.
The porridge also contains no preservatives and is made to order, he said, and roasts the millet during cooking to extend the shelf life from about six months to a year. I added that I am procrastinating.
Once the product was complete, Singh and his team distributed samples to several parents, including those with children over the age of 24 months. “The aim was not only to sell the product, but also to spread awareness about the consumption of millet and its benefits. I realized that it was largely unknown among the general public despite trying to promote
Mahi, who lives in Delhi, has been buying NUoMI ragi and millet products for her son for over a year.
“Doctors and health care providers have advised us on offering millet for nutrition. “Since he started eating these millet, my son has gained some strength and is a healthy weight,” she adds.
Pushtikar Udyog’s products are currently available in the metropolitan area, but the company plans to expand to other parts of the country soon, Singh said.
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This was first published in print on January 16-31, 2023. down to earth
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