For young millennials and Gen Z consumers who are tech-savvy, health and nutrition are part of their daily choices. Today, it’s hard to spend time visiting the gym, tracking health trends, and having complex dietary patterns. They are also well aware and aware of the fact that their normal diet is not sufficient to meet their nutritional needs. Therefore, nutrition brands have a great responsibility to develop products that are easy to understand, consume, address nutritional gaps, and easily fit into everyday consumption. From this perspective, major global health and wellness brands such as Amway are taking it one step further to provide the most relevant, engaging and customized solutions for today’s consumers. ..
To meet the needs of targeted supplements, today you can choose from a wide range of products available on the market, including chewable gummies, tablets and capsules, powders and liquids. In this context, companies like Amway are always leading through product innovation to meet the evolving needs of modern consumers. Continuing its leadership in health and wellness, Amway India has recently taken a major leap forward in innovation, introducing for the first time a variety of trendy, tasty, convenient and simple dietary supplements such as flavorful gummy and melt-in-the-mouth. Did. Jelly strips under its flagship brand Nutrilite.
Understanding the busy lifestyle of today’s millennials, Amway has prescribed dietary supplements on the go to meet their daily nutritional needs. The brand introduced three innovative nutritional products in an interesting format-SeizetheDay, a strawberry-flavored gummy containing vitamins and minerals that support overall health and immunity, and D-Fence-supporting bone health and immunity. Mouth-melting jelly strips containing vitamin D3, and candy gum containing lutein and zeaxanthin to support my eye health.
With Amway’s impetus to focus on personalized and simplified nutrition, especially with young people in mind, this range of innovative supplements addresses the daily nutritional needs of today’s health-conscious consumers. Prescribed and developed to accommodate.
Ajay Khana, Chief Marketing Officer of Amway India, said:
“Product quality and innovation are Amway’s key growth drivers. We also explore and innovate adjacent and expanded spaces around the nutrition segment to enhance our existing portfolio and develop new product solutions. To this end, we have invested in several state-of-the-art R & D labs in India to drive innovation in science-driven product development and advance unique capabilities across our portfolio. With rigorous quality checks and simplified labeling, we make nutrition fun, simple and convenient for young consumers... ”
While the demand for simplified dietary supplements is increasing, there is also a trend towards the quality, responsible sourcing, and transparent production journey of these nutritional products. People are now seeking information about the purity, safety, and efficacy of the ingredients in the products they buy and consume. In this regard, Amway’s Nutrilite, backed by a legacy of more than 80 years, is a plant-based approach to supplements that provide the highest levels of transparency in addition to product effectiveness, which is a major differentiator for products. I have supported.
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Ingredients used in the manufacture of dietary supplements at Amway
It is sourced from high-end suppliers who must meet Amway’s demanding and transparent global quality standards. Similarly, we work closely with product manufacturers that have passed quality standards to ensure that our products function as specified until the end of their shelf life through rigorous stability testing conditions. In addition, we work with manufacturers of these products to ensure they meet the Indian regulatory guidelines set by FSSAI. ” Dr. Sham Ramakrishnan, Head of Emerging Markets, Innovation and Science at Amway, has been added.
Consumer moods are constantly evolving towards food purchases through social and environmental movements. Today, a healthier lifestyle is a global movement with awareness from social media and online sources. As the Internet becomes more widespread, people become aware of their daily choices, such as buying food, consuming food in restaurants, and buying organic groceries. You have the option to search online and talk about your dietary needs and how to incorporate sustainable health. Lifestyle. The global health movement is constantly evolving and brands are becoming more demanding due to food labeling and marketing practices. Today’s young consumers are ready to pay a premium price if they find the right nutrition for their body. This gives nutrition brands and food manufacturers a great opportunity to create customized products for their customers.
In response to the demands of today’s generation, Amway is taking a step further to continually innovate in the nutrition sector through products that resonate with millennial and Gen Z lifestyles. We always provide nutritious solutions for the masses that are easy to consume, delicious and meet your nutritional needs. Amway believes that a healthy diet should consist of abundant fruits and vegetables. Currently, there are few products on the market that provide phytonutrients, and Nutrilite is filling that gap on its own. Multivitamins and other mineral supplements can fill nutritional gaps that regular foods cannot provide. Amway Nutrilite is the only global dietary supplement brand that grows, harvests and processes plants on certified organic farms. This gives Amway control over quality checks, from plant sowing to further processing into supplements. With rigorous quality checks at multiple levels involving scientists and health professionals, Amway simplifies ultra-complex nutritional equations for consumers around the world. Click here to explore Amway’s range of products.
Disclaimer: This article was created on behalf of Amway by the Times Internet Spotlight Team.
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