For pet owners of Chennai-based SaaS company Chargebee, the company is rolling out telemedicine services for pets to help employees get animal-related advice quickly in the event of a crisis.
And it’s not just Chargebee.
New Age companies are taking it one step further to create a pet-friendly workplace by walking around talking about the benefits of pets. Pet insurance, telemedicine services, pet recruitment leave, and wellness leave are some of the initiatives that companies such as Chargebee, Meesho, Powerplay, Benefits, and Deloitte have developed for their employees.
The idea is not only to empathize with the employees who own pets, but also to provide differentiated benefits in the highly competitive talent market. Insurance companies such as Policybazaar, Plum and Toffee Insurance are witnessing high demand for pet insurance.
Based in Bangalore, Powerplay provides parents of pets with Rs-equivalent insurance. Rs 15,000 including hospitalization, surgery, accidental fractures, OPD costs, terminal illness, and long-term care.
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“For pet owners, there is no difference between children and pets. Iesh Dixit, co-founder of a construction management software company, told ET:” Treating animals can be expensive. I wanted my employees to be insured because of their gender. In such cases. ”
Such policies are rapidly gaining attention among employees.
Nearly 30 people have already selected the service, according to Dixit, which is commonly offered as an add-on to group health insurance.
Insurance Company Toffee Insurance, which manufactures products in collaboration with insurance companies, is also seeing an increase in pet insurance.
“A few months ago, we formed our first partnership with a company that specifically wanted pet insurance. Toffee Insurance co-founder Nishit Jain told ET,” Many companies are interested in this. So far, we have sold about 100 insurance policies and are in the process of issuing 200 insurance policies this month. ”
Insurance contracts are not the place to stop money.
Insurance technology company Plum has developed a telemedicine consultation for pets. Hospitality, e-commerce and SaaS companies are partnering with Plum for insurance services, with 10% actively choosing telemedicine services for pets, said Jayanth Ganapathy, director of healthcare at Plum. increase. The company receives 20 new inquiries daily.
“We see a lot of demand for it. Pet owners become anxious when their pets get sick and can’t express themselves. If you can’t see a veterinarian right away, you’re a licensed veterinarian. A remote consultation service is available, which in most cases allows for quick resolution, “Ganapathy said.
Plum is in the process of partnering with a service provider for businesses to provide post-consultation services to employee pets through nutritional counseling and home delivery of medicines.
Policybazaar is attracting attention from consumer internet companies, IT and banking companies about pet insurance, said Raghuveer Mallik, head of the company’s corporate insurance business.
“A few years ago we marketed such an instance from literally zero to about eight clients last year. There are food technology tycoons and educational technology tycoons among our clients, and we have more. I’m seeing demand coming in, “Marik told ET.
Other companies allow employees to take leave for their pets.
Earlier this year, Bangalore-based Meesho developed a pet transfer policy to help parents of new pets stay connected and calm with their pets on a week-long vacation. The wellness platform Nova Benefits also allows employees to take unlimited leave if their pet is sick or needs surgery.
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