Raise your hand if you’ve started a weight loss journey and have carefully planned your diet. However, it took too long to prepare a meal to meet my goals, so I gave up the idea a few days later.
Food Darzee, a Mumbai-based startup, aims to eliminate the hassle of healthy eating by delivering meals tailored to the customer’s front door.
In 2017, food and nutritionists Dr. Siddhant Bhargava, Anirudh Ganeriwal, Devaj Jhunjhunwala, and Anik Bhandari found that few startups offer calorie-calculated goal-oriented nutritional diets.
The beginning
“The idea for Food Darzee came about when I was suffering from a rare debilitating disease, lupus, in college. During that time, I met these people, who are also alumni, and did something in the field of food and nutrition. We were all food lovers, so we knew that combining these two genres of health and fitness would be very fruitful and would provide value to our customers. “, Says Siddhant.
Food Darzee is a health and nutrition start-up with the goal of providing a customized diet plan. According to the company, nutrition-related consultations and personalized meals can help users reach their fitness goals.
“With the outbreak of the COVID-19 pandemic, our choices and lifestyles have changed. Food Darzee meets people’s new needs by maintaining their health through subscription-based diets. After living in a pandemic for two years, our diet has evolved to boost immunity and reduce postbiotics, in addition to boosting physical fitness, “says Siddhant.
A hearty meal
At Food Darzee, when an individual participates, a dietitian develops a dietary plan that can be vegan, low-carbohydrate, high-protein, or a customized dietary program. The platform keeps track of day-to-day progress and provides suggestions on what to keep and what to change as customers reach their goals.
“A team of 50 nutritionists has served more than 50,000 customers and served more than 2.5 million meals across India,” says Siddhant.
Starting from a small kitchen on the outskirts of Mumbai with the help of family and friends, startups are Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai, Jaipur, Chandigaru.
“Today, we are at the forefront of the industry when it comes to goal-oriented nutrition by establishing market fitness over the last five years. We will never stop. We are constantly innovating and designing new products. “Siddhant says.
According to Nielsen’s report, health foods are in the Indian market of Rs 10,352. And it’s growing at 10 percent each year.
According to other reports, India’s health-conscious segment serves people of around Rs. 500,000 in Delhi, Bengaluru, Mumbai, Pune, Hyderabad and Chennai, with a market size of Rs. 12,500, growing 10-15% annually. doing. Ripsey and Yustrength are two other startups addressing the healthy eating market in India.
Differentiators and the future
“One of the things that sets us apart from other companies on the market is how we provide our customers with personalized, customized, and end-to-end nutritional guidance. Because it’s important to take a period of time, our model offers a subscription-based meal four times a day, “says Siddhant.
In addition to this, nutritionists help customers along the journey. From diet planning to solving all nutrition and health-related questions, we do everything to help individuals meet their health ambitions, says co-founders.
As far as the revenue model is concerned, it’s online only. People connect with teams through websites and social media platforms.
“If you serve four meals a month, you’ll charge Rs. 29,700. Food Darzee’s primary clients are well-known Bollywood figures, including other prominent figures from multiple disciplines,” co-founder said. I will add.
Food Darzee aims to be one of the leading health and nutrition companies in the world.
“We aim to reach all individuals and move them towards a healthy lifestyle, and another startup that has created new and innovative devices that will change the way diabetes is managed and diagnosed. I am very excited to participate in “Feet Wings”. Finally, as a social media content creator, I want to reach more people and motivate them to reach their goals by providing accurate health and nutrition information, “said Siddhant. increase.
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