In 2016, the normally very active Srikanth Ch suddenly found himself on complete bed rest for two months due to a bulging disc.
“I had a hard time carrying my child, but every doctor advised me not to,” he says.
Srikanth, the enterprising individual who sold his startup Styl to Voonik just a few months ago, began digging into exercises and supplements to help him get out of the energy state he was in. .
When he scanned online markets and websites to buy natural supplements, he found that most companies did not disclose to users what their lab test results were, especially when it came to contaminants in their products. I noticed
Given the many stories on the Internet that heavy chemical contaminants found in herbal supplements have caused fatal illnesses and even death in those who consumed them, this did not go well for Srikanth.
he decided to do something about it and founded With his friends Varun and Rajesh Jampana in 2018.
The nutrition-focused startup uses herbs and extracts free of heavy metals to help people combat nutritional deficiencies, address issues like diabetes, joint pain, stress, weakened immune systems, heart problems, and more. We offer over 40 products to help you.
Since COVID-19, more and more people are turning to herbal and Ayurvedic nutrition to strengthen their immunity against new diseases and viruses. The surge in the number of supplement and nutrition companies that have sprung up over the past two years to capture this demand has led to a surge in the number of contaminated products on the market.
As India leads the way in innovative and time-tested Ayurvedic remedies, the country’s nutraceutical market will reach $10.2 billion by 2026, up from $3.92 billion in 2020. It is expected to grow 22% year-over-year. According to a report by the Food Safety and Standards Authority of India.
Hyderabad-based Bbetter has raised nearly $1.5 million in funding from investors including 8i Ventures, Redbus founder Phhanindra Sama, TaxiForSure founder Raghunandan G, and Voonik founder Sujayath Ali.
Test group: family
All Bbetter products are accompanied by a leaflet showing the number of contaminants, especially heavy metals, contained in that batch. Products are manufactured in WHO-GMP or FDA approved units.
“We want people to trust the quality of the products they invest in. That is why we make all these disclosures to them. We want our customers to trust Bbetter. I hope they come back,” Srikanth told YourStory.
“From sourcing our raw materials from organic growers, to testing each batch in our lab, we make sure we produce supplements that we can confidently serve our families and consume ourselves. In fact, all research After the development cycle is complete and we move to mass production, we test the first few batches with our family and ourselves because we are confident that the product is free of contaminants.”
The startup sells vitamins, minerals and Ayurvedic supplements in the form of tablets, softgels, gummies, effervescent tablets and powders. Products sold on their own website and popular marketplaces include vitamin D3, flaxseed oil, ashwagandha, marine collagen and triphala.
Bbetter competes with Healthkart, Cureveda, WOW Skin Science, SimplyHerbal and Vedik Roots.
According to Srikanth, the company is gaining traction in Tier I, II and III cities. Most of the company’s products currently focus only on adults, but the startup plans to launch a range of gummies for children soon.
The average price of the company’s products is 650 rupees, and the repeat rate of its best-selling products was 69% as of June.
The startup has surpassed Rs 100 crore in sales just one month ago.
The startup, which now sells online across India, says it hopes to enter retail soon. Srikanth also has already completed the registration and documentation process and will be launching in the next six to eight months. We hope to expand to the US and European markets.
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