Sunny Santa Monica in Los Angeles is undoubtedly the center of fitness in the world. Home to the legendary Muscle Beach, the area is home to another fitness giant. Headquartered in Fitness +, Apple’s streaming training video service.
Coupled with Apple’s most popular watch, Fitness + releases weekly training videos for almost all types of exercise, including strength, high-intensity aerobic exercise, boating and running, dancing, and even meditation sessions. .. (Users need a watch to activate Fitness + and can follow guided workouts on their iPhone, iPad, Apple TV, or the watch itself if they’re on the go). The service launched in December 2020, but until now, Apple’s landmark Santa Monica headquarters, which turned into a fitness factory, was operated by COVID Safe Bubble. The door was finally opened to journalists, and Apple couldn’t get any more excited to show it off.
Previously, Apple’s LA-based Fitness + headquarters operated within the COVID-19 bubble. Recently opened the door to journalists around the world.
Internally, Fitness + HQ looks exactly what you would expect from Apple. It’s modern, clean, finest, and totally amazing. The tech giant wanted to make sure that the space was “beautifully designed, really curated and crafted to make people know it’s Apple,” said Apple’s vice president of fitness technology. Jay Blahnik says.
The centerpiece of Fitness + is a vast, warmly lit studio where trainers shoot training in front of a small army of robot cameras. As you move through the rest of the building, trainers will work together to guide you through the rehearsal space to complete your training. A production suite that supports the release of up to 35 new workout videos per week. And a walk-in closet packed with Nike gear carefully labeled in all colors and designs.
If you’re interested in fitness, going behind the scenes at Fitness + is like visiting Disneyland. Also, if you are interested in creating digital content, the scale of this operation is amazing. “It’s more than a trainer and a few cameras,” Apple Chief Operating Officer Jeff Williams said in an interview. Sydney Morning Herald When Age.. “”[It’s] Expertise across many disciplines. “
Combined with that expertise, it’s a service worth making your Apple Watch more expensive than your rival smartwatch (Fitness + subscription starts at $ 14.99 per month). FitbitPremium is probably the closest rival to Fitness + and doesn’t match its wide range of content.
Fitness +’s biggest rival isn’t another product, it’s a lifestyle change. When it was impossible to go to the gym, the launch was perfectly timed for the pandemic. During the 2021 blockade in Sydney, I used Fitness + at home almost every day. The trainer felt like my friend. However, my IRL gym has been reopened and is now busy and almost impossible to use during peak hours. Is it a bad sign for Fitness + if Australians are over-exercising at home?
Looking at other big fitness technology companies, the future of virtual training seems cloudy. Take a look at the state-of-the-art exercise bike Peloton, a pandemic darling whose stock price and customer base soared in 2020. In 2021, it was launched in Australia with a flame of hype. In 2022, its value plummeted.Big’s death by Peloton Sex and the City The reboot seemed like a harbinger of that fate.
