India Gate Food has launched the #ClassicRishta campaign for Diwali. The campaign focuses on the brand’s flagship product, India Gate Classic Basmati Rice aged 2 years. According to the campaign, the ad gives viewers the option to watch the same video two different ways he watches and from the same video he learns two recipes.
According to Ayush Gupta, Head of Business, KRBL India, communication and marketing are very chaotic, especially during events and celebrations. “To break the confusion, we explained to our agency partners to roll out something innovative and interesting for Diwali, which will leave a lasting impression on people,” he added. rice field.
Without narration, the advertising film proceeds as a typical biryani recipe video. The narration makes the ad film a recipe for good and healthy relationships, the company said. The brand plans to contribute to that by presenting it as a proper recipe for bonding, the company added.
Nipun Arora, founder of Social Cloud Ventures, said it was difficult to create something that showcased the product in a simple yet effective way. “We use the word ‘classic’ as the main punch,
presents three different stories, classic biryani, #ClassicRishta with friends and family, and a classic twist. We hope this classic twist will entertain the people this Diwali and set new heights in fast-moving consumer goods (FMCG) marketing and communications in India,” he stressed.
Read also: Digitas India says it has successfully completed Duolingo’s integrated advertising campaign.
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