Kellogg’s cereal factory at 425 Porter Street on October 7, 2021 in Battle Creek, Michigan. (Photo courtesy of Rey Del Rio / GETTY IMAGES NORTH AMERICA / Getty Images via AFP)
London — Grain giant Kellogg said on Wednesday that it launched a legal challenge to new rules limiting the prominence of sugar foods in UK stores as part of a new campaign against obesity.
The government’s strategy calculated only the fat, salt, and sugar content of grains when eaten dry, not with milk, a US company said in a statement released by a judicial review.
“For the past 12 months, we’ve tried reasonable discussions with the UK government about this change, but it didn’t help,” said Chris Silcock, Kellogg’s UK Managing Director.
TV advertising ban
“This is all important because the complete nutritional value of a diet is not measured unless we consider the nutrients that are added when eating cereals with milk,” he said.
A new regulation in the United Kingdom in October will also ban TV advertising of unhealthy foods by 9 pm to limit children’s exposure.
The National Health Service (NHS), funded by the state, estimates that about 10% of people aged 4 and 5 are obese, twice as much as those aged 10 and 11.
He adds that one in four adults is obese and cheap, high-calorie foods are partially criticized.
The government noted that obesity costs the NHS more than £ 6 billion a year and is the second largest cause of cancer in the UK, and said it would resist the challenge of Kellogg.
“Breakfast cereals make up 7% (a significant amount) of a child’s average daily free sugar intake,” said a spokesperson for the Ministry of Health.
“Restricting the promotion and promotion of health-threatening foods is an important part of our intergovernmental strategy to halve childhood obesity, prevent harmful illnesses and improve healthy life expectancy by 2030. This will continue to improve the health of the whole country. “
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