apparently Chipotle Mexican Grill It’s no lie that sustainability is a priority.
The brand recently unveiled its latest project to reuse and recycle recognizable brown napkins into cargo pants.
According to a report from food & wineMexican food chain partnered with Nicole McLaughlin The designer of this project is a designer who has been dubbed “the internet’s favorite upcycling designer” with over 800,000 Instagram followers. She used to make suitcases out of old winter jackets, shorts out of Lego, and underwear out of Canon camera straps.
In a new collaboration with Chipotle, McLaughlin was commissioned to make cargo pants from the restaurant chain Napkins.
The napkins transform into stylish cargo pants and the legs can be zipped off to transform into shorts.
As the outlet reported, the idea of napkins turned pants came from a social media joke. This is much like the recently created lemonade-scented candle in the shape of the chain’s iconic water he cup, as a complimentary water-filled customer play. cup and lemonade.
After Chipotle posted a photoshopped image of the deluxe napkin shorts (hand wash only) on Instagram in 2021, the product was quickly added to the video game Roblox’s Chipotle burrito building experience, and “quickly became Chipotle’s most popular product online.” has become one of the virtual items on the platform’, the brand’s chief marketing officer Chris Brandt described, per food & wine.
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He also said the actual Napkins Cargo Zip-Off Pants were inspired by the company’s commitment to sustainability.
“With her commitment to sustainable food and fashion, Nicole was the perfect partner to bring the ‘Napkin Cargo Pants’ to life in a classy and responsible manner,” he reportedly added.
Chipotle’s official Instagram account shared a photo of the pants earlier in the week, as well as a video of McLaughlin’s process of stitching the napkins together.
“Chipotle napkins upcycled into cargo pants by the one and only @NicoleMcLaughlin. Don’t wipe ✋ with these. #Chipotle Partner.”
McLaughlin also shared the photo to his page and joked, “Wipe your hands on your pants!”
Unfortunately, Chipotle does not offer these pants for sale or distribute them as part of any contest.
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