Allegiance Retail Services LLC’s Foodtown and Green Way Markets banners ran a campaign that showed inflation-sick consumers how to prepare three healthy, high-quality meals on a budget of just $9 a day. have started. This is advertised as a $9 a day challenge.
A key component of this challenge is accessibility for consumers. The campaign offers daily recipes for breakfast, lunch, and dinner using his one primary protein source of the day, such as chicken or sausage. Foodtown teamed up with her Kassie Keehn, head chef at New York State Public Schools, and Jacqueline Gomes, registered dietitian at Allegiance, to create meals along with her handy food hacks to increase your dining budget. .
[Read more: “Morton Williams Now Part of Allegiance Retail Services”]
“Because our Foodtown and Greenway Market stores are locally owned and family run, We are very sensitive to how the current economic situation is affecting the families we serve,” said Donna. Zambo, Vice President and Chief Marketing Officer of Allegiance, said: “We wanted to be able to deliver high-quality meals on a tight budget that would appeal not only to adults but also to children who are picky eaters. I hit a home run with the suggestion of
The recipe includes a $2.45 per serving breakfast sandwich made with chicken and lentils and Sausage stew for $1.98 per serving. His most viewed campaign video online to date is the ground beef hack. This shows the consumer not only how to stretch the ground beef, but also how to make more of it. Highly nutritious.
The campaign takes a 360-degree approach to getting the word out to consumers through a printed weekly circular. Videos from social media sites such as YouTube, Facebook, and Instagram. In-store promotions; QR codes during printing;
Based in Islyn, New Jersey, Allegiance owns independent retailers such as Foodtown, Freshtown, D’Agostino, Gristedes, Pathmark, LaBella Marketplace, Brooklyn Harvest, Market Fresh, Morton Williams, Big Deal Food Market, Green Way Markets and Shop n Bag. We provide marketing to supermarkets. We offer advertising, technical and merchandising support as well as a full line of privately-his branded products such as Foodtown, Green Way and Rancher’s Legend.
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