You won’t believe what a gym this is: Budget Australian fitness chain ‘mocked’ online makes much-needed improvements with lush bathrooms and F45-like workout spaces
- Plus Fitness is rolling out a major rebrand in 2023
- Australian fitness chain was once ridiculed online for its low quality
- Updating facilities to stand out in the competitive fitness industry
The new look of the Plus Fitness Gym’s sleek design, luxurious facilities and state-of-the-art equipment will shock those who scoffed at the budget fitness chain’s “frugal” look.
The chain has revamped clubs in Australia and New Zealand with modern designs and luxurious bathrooms designed to attract new customers, but it’s still one of the cheapest gyms on the market.
The rebranding is taking place nationwide as gyms face fierce competition to bring back customers and acquire new ones after fitness centers were closed due to prolonged lockdowns due to COVID-19. It is deployed in
Plus Fitness has revamped its Australian and New Zealand clubs with a new modern design, a luxurious fit-out gym junkie that gym junkies will love – and it’s still one of the cheapest on the market
No shower stalls, Plus Fitness has private bathrooms with stylish matte black hardware.
Memberships still start at $15 a week and include private bathrooms, state-of-the-art machines, and customized communications using AI technology.
With no shower cubicles, Plus Fitness has a private bathroom with stylish matte black hardware.
The intense orange walls are also gone, replaced by a new blue, sand, and gray color scheme.
Technology upgrades give members 24/7 access via mobile phone, rather than requiring a keycard, and workouts are tailored to individual needs.
A color scheme of blue and clean soft sandstone and gray gives the gym a futuristic feel, and new technology will allow members to swipe with their mobile phones rather than keycards.
Gordon Martin, general manager of Plus Fitness, said the gym group’s quality needs to be updated “to stand out from the crowd.”
All 200 gyms are set to be renovated by 2025, and the business is set to expand to become one of the largest chains in the country.
Gordon Martin, General Manager of Plus Fitness, said the update was necessary to “stand out from the crowd.”
“The fitness industry is more competitive than ever,” he told FEMAIL.
“If we want to be competitive and grow our business both in Australia and internationally, we need to improve our baseline as a quality gym that is expected of our members today.”
He described the fit as “not only functional but also aesthetically pleasing,” and made the gym more hygienic with easy-to-clean polished concrete floors instead of carpet.
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