The catchy pushplay campaign of the 2000s is back. Sports New Zealand has reopened the mass media initiative to move Kiwi further.
“For many, the truly wonderful memories, messages and songs of the people of the days gone by will come back,” said Leleen Castle, CEO of Sports New Zealand, which makes people active. Become.
This time, there is no goal of 30 minutes a day to be active. Instead, the purpose is for New Zealanders to participate in the movement.
According to a new study by Sport New Zealand, the barriers to kiwi participation in physical activity increased in 2021. This includes lack of motivation, feeling unsuitable for increased participation, loss of exercise habits, and being too tired.
Average adult activity levels per week returned to pre-pandemic levels, but some groups, including youth and Pacifica, did not recover in 2021.
Youth activity levels fell 3.2% from the levels recorded in 2019.
Studies show that participation in sports competitions and tournaments for people between the ages of 5 and 18 declined in 2021 for all ethnic groups.
“The decline in organized sports and activities has increased inequalities in the Maori and Pacific ethnic groups and youth in poverty-stricken areas,” the study states.
The largest decline in tournament and competition participation from 2019 to 2021 was seen in Maori and Pacifica men, with a 38% and 46% decline, respectively.
The latest push-play ads encourage children to be active in their families.
The first campaign took place from 1999 to 2008 and featured various media ads.
According to a 2003 assessment published in the New Zealand Medical Journal, between 1999 and 2002, the number of adults who intended more exercise increased from 1.8% to 9.4%.
However, studies during this period did not report any continuous changes in physical activity level.
The study summary reports that another larger study of New Zealand’s population recorded a 3% increase in adult participation in physical activity between 1997 and 2001.
The 2022 pushplay campaign cost $ 1.67 million and was funded by the $ 265 million Sports and Recreation Covid-19 Recovery Fund allocated by the government’s 2020 budget.
