Anthem shareholders approved Wednesday a plan for health insurers to become Elevance Health with a major rebranding aimed at focusing on the “overall health” of customers and patients.
The approval of the holding company’s name as Elevance Health “emphasizes the company’s efforts to improve overall health, advance health beyond health care, and provide products and services that go beyond traditional health insurance. That’s what we do, “Anthem said in a statement after the shareholder vote. On June 28, executives ring the opening bell on the New York Stock Exchange and the stock “starts trading with the new ticker symbol ELV”, the new holding company name will be officially announced.
Anthem operates a range of government and private health insurance policies in 14 states, including the Blue Cross and Blue Shield plans, and is the second largest health insurance company in the country after UnitedHealth Group’s UnitedHealthcare.
Within 10 years, the company’s second company will be rebranded to reflect the dramatic changes in the company’s business and operations under CEO Gale Budo’s four-year rule. .. She designed several acquisitions, invested heavily in digital capabilities to attract consumers, and oversaw the launch of her health insurance company’s own pharmacy benefit management company, Ingenio Rx.
“Today’s voting results reflect shareholder support that we will continue to transform into a lifelong and reliable health partner that offers a variety of health-related services, including traditional health benefits,” Boudreaux said. Says.
“This change is the next important chapter of our journey and better reflects our business and our current company,” added Boudreaux. “Supported by our bold and ambitious goal of improving human health, I provide innovative products and services to better meet the needs of consumers, care providers and communities, and health. We look forward to creating opportunities to move forward. Partners and Associates. “
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