With NuvoCare as part of this reconciliation Ryan Foley Agree:
- payment $ 100,000 Total penalty
- Change or remove all weight loss claims made regarding the product
- Establish and maintain a corporate compliance program to promote legal compliance and prevent future fraudulent marketing issues
NuvoCare’s claim is WeightOFF Max! , Forskolin +, Forskolin Nx and other products promoted and created on labels and packaging, web platforms, social media, magazines, email, and expositions.
NuvoCare’s products are permitted by Health Canada to make certain claims, but they cannot make weight loss claims.
The settlement registered in the competition court is in force of court order and is binding for 10 years.
Quote
“All sellers and marketers of natural health products Canada You need to review their ads to make sure that your weight loss claims are not false, misunderstanding, or groundless. The Competition Bureau will not hesitate to crack down on businesses that seduce consumers with false or exaggerated promises about the properties of health products. “
-Matthew Boswell
Competition committee
Quick fact
- The Competition Bureau shall take steps to address false, misleading, or unfounded health claims if the general impressions they make exceed those specifically approved by Health Canada. I can.
- The Competition law We prohibit companies and individuals from making false or misleading claims to promote products, services, or business interests, including electronic message claims. In addition, product performance or effectiveness claims must be based on appropriate and appropriate testing that must be made prior to making the claim.
- of February 2019The Competition Bureau has issued a warning to all sellers and marketers of natural health products. Canada Review their ads and make sure your weight loss claims are not false, misunderstanding, or groundless.
- of May 2020Bureu and NuvoCare have entered into a temporary agreement prohibiting the company from making certain weight loss-related claims while Bureu is completing the investigation.
- of January 2022Federal court Canada We have issued an order requesting NuvoCare to create records and information related to the Bureau’s investigation.
- The Department strongly recommends that companies or individuals report any suspected fraudulent marketing claims using the online complaint form.
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The Competition Bureau is an independent law enforcement agency that protects and promotes competition for the benefit of Canadian consumers and businesses. Competition drives lower prices and innovation while driving economic growth.
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